Past paper questions

past paper questions:
1. The mother and child are wrapped in a red and gold blanket. These are both festive colours such as Christmas, the red and gold colours create a sense of love and belonging. This implies that using this blanket for advertisement signifies that it provides comfort at your own home and will also create a sense of happiness being with the people you love. Gold is a valuable and wealthy colour which has connotations of happiness.
2. The text in the centre of advertisement uses a child like font as there are capitals letter and blocky letters used. This irregular letters gives the impression that the text has been written by the child as it contracts with the bold font which further encourages parent to buy this blanket as it is a way of representation of love, warmth and care.
3.
1. Brand &logo- having a physical image of the product in the right hand corner.
2. Corporent colours pink red and blue.
3. Less writing which focuses upon the image of the mother and child.
4. Bright and colourful which is noticeable
4. The page layout should follow certain conventions so that the readers are able to identify the most important elements of the page, which in order to look at them and how to take actions. The design follows a strict and important pattern of the visual hierarchy so that the reader can identify what is being seen and what their message is.
In this advertisement the eye is drawn to the large photo which dominates the page. This emphaises a sense of love and warmth and that nothing is more important than valuable time with family. The image of the mother and daughter is larger than the photo of the product itself in the bottom right corner. This has connotations that the product is not well known by its name but by the love and passion families have by using it.
The rule of thirds is demonstrated by how the focus is mainly on the mother and daughter rather than the actual product. The child like hand writing font has an affect of importance.
E) The advertisement features a large photo of a mother and child which we assume they are  expressing their happiness to each other and showing a sense of love. They are signifying that this advert revolves around love, happiness and comfort. The target audience for this advert is show Lenor products are what make you feel this way and give you a sense of comfort in your own home. This has been chosen because it is representing the advert in a beautiful, happy way. The main text reads: 'Its more than a blanket, its my secret

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