Tayyibah BTEC media

Second past paper questions: 1a) The type of camera positioning is eye level shot. 1b) The purpose of the eye level shot is to engage the audience and allow them to view everything that is happening. It creates equality between the subject and the audience which also signifies why the characters are acting in this way. 2a) A stereotyped character in this video is the men sat on the dining table whom are talking about business and money, which has connotations of how men are important and how they earn for the family and women don't. 2b) The audience is likely to recognise the family as middle class stereotypes as they are dressed smartly and are constantly arguing, which is something that occurs in families today. 3a) The two sisters relationship Angela and sue are constantly arguing and very rude towards each other. For example, when they were using vowel language and swearing in front of the child, which connotates that it could impact the child negatively. Their attitude

past paper questions: 1. The mother and child are wrapped in a red and gold blanket. These are both festive colours such as Christmas, the red and gold colours create a sense of love and belonging. This implies that using this blanket for advertisement signifies that it provides comfort at your own home and will also create a sense of happiness being with the people you love. Gold is a valuable and wealthy colour which has connotations of happiness. 2. The text in the centre of advertisement uses a child like font as there are capitals letter and blocky letters used. This irregular letters gives the impression that the text has been written by the child as it contracts with the bold font which further encourages parent to buy this blanket as it is a way of representation of love, warmth and care. 3. 1. Brand &logo- having a physical image of the product in the right hand corner. 2. Corporent colours pink red and blue. 3. Less writing which focuses upon the image of the mother