This print advert i have created, presents the shampoo Pantene as being a refreshing and smooth product as of the waterfall the two combinations of colour link together. The connotations of the fresh background suggests your hair could become as clean as the background. The connotations of green refers to organic products which have been put in the shampoo to make your hair look fresh, smoother and silkier. The Pantene shampoo bottle's colour 'white' creates an image of cleanliness of the product and how the product stands out from the background of the print advert. This print advert denotes that Pantene can make your hair look clean like the waterfall. The refreshing background of the trees looking green creates a sense of other items which may have been added to the product to make it more nature like. The simple 'PANTENE' logo presents the product as being clean (colour of white) and refreshing. The text being in bold makes it stand out well and is easy to be ...